McCarthy, E.Jerome   , William.D.Perreault <br/><br/>
Basic Marketing  

 - 8th Edition  
 -  Richard D.Irwin   1984 
 - 841 Pages  
<br/><br/><label>ISBN: </label>0256030197 
<br/><br/><label>Dewey Class. No.: </label>658  / MCC